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Real Estate

A Practical Example of Selling Yourself as a Way of Life

Many years ago, In Johannesberg, John had the controlling interest in a very large Estate Company and sold a boutique hotel and trout farm within one week of listing. John also created this company's first commerical division in Midrand where he became the Senior Vice President of Midrand's Chamber of Commerce in the quickest growing commerical area in South Africa at the time. 

Latterly, for the last 8 years John has been actively involved in marketing high-end luxury properties in Cape Town and Plettenberg Bay, having worked for Engel and Voelkers and Fine and Country. Now very well entrenched and tremendously happy, with wonderful complimentary Chinese lady partner, to be part of Harcourts Atlantic, the fastest growing major real estate company in South Africa, where Jorica and he created an International Private Office and concluded a partnership with Barnes Private Office  London, who are affiliated to Barnes International. Find out more information on the official website - . We are spearheading the residential luxury through our branded company MacJin Private Office

John’s speciality is his narrated videos on very special peerless properties together with his truly unique wonderful writing style commended by all.

John was also inspired to write a book, second edition, ‘’Selling Yourself as a Way of Life,’’ based on his marvellous ability to interact with people at all levels, and on which he conducts motivational talks. The art of being able to sell yourself successfully to all and sundry. He tells you on how to sell as opposed to the norm of what to do. The late Nelson Mandela was the epitome of having such a wonderful aptitude of selling himself to all South Africans and to the rest of the world. What an icon.

From Sales Representative to Chief Executive John has always been recognised for his strengths in marketing and selling, in a widely diverse spectrum of business fields- real estate being one of them- and sizes of operations, including his own, consistently achieved the highest sales figures, concluded the most/biggest contracts and won the greatest number of special achievement awards. He attributes  these  exponential  successes to total commitment at all times, proper ethics/behaviour, total honesty,   being adaptable, always dedicated to the task on hand, tolerant, patient, genuinely caring, a good listener and neither boring nor overbearing-so obvious by so many real estate agents- and most importantly ‘’impeccable manners,’’ traits which have been the foundation of John’s life. Many comment as being ‘old school’ with which John totally disagrees as his tried and proven ongoing success is based on these very noticeable principles, sadly a dying generation.

Real Estate: About Me

Selling Yourself as a Way of Life

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Real Estate: Welcome

Further Testimonials

Further testimonial verification, that whilst in the real estate industry, when leaving a realtor, it is always done with mutual respect and adulation, by all parties concerned.

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Hi John,

Thanks for letting me know. I am really sorry that you are leaving and taking your vast experience with you. Sometimes these things happen for a reason. I have no doubt that you will be successful in your new venture and I wish you all the very best.

Keep well!!

Richard Gray - CEO of Harcourts South Africa


Hi John and Jorica,

I receive the notice of your resignation with regret! You have shown a total commitment and devotion to your profession and to Harcourts from day one. You were adamant that Harcourts Atlantic was going to become the Number 1 office for Harcourts in SA! I am really sorry to learn that things have changed to such a degree that you could not see your journey further with Harcourts as a partner. Allow me to use this opportunity to thank you most sincerely for your contribution to Harcourts! Thanks for your passion and your commitment and for taking our brand into the market on the Atlantic Seaboard!

My wish for you is success and happiness wherever you go! Enjoy KW and your colleagues and please stay in touch. All the very, very best to you!

With warm regards.

Kobus Louw - Business Development Manager

Real Estate: Testimonials
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Real Estate: Latest Work
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